There’s more than just a little “beep” to these black and white bars!
I’m sure all of us have purchased a product in our weekly shop, then watched it become a problem at the checkout because the barcode isn’t scanning. The checkout operator frowns as they have to key in the code, so much extra effort!
What may seem like a trivial matter, is in fact, a problem for supermarkets and suppliers. If your barcode is defective, it causes problems for stores and is a ‘strike one’ for your product!
All the best information about barcodes can be found here on the GS1 website, which should be where you got your barcode in the first place, but there are a few things you can do to make your product ultra-easy to scan.
Being a designer, I try to find the most un-awesome place for a barcode because it literally goes with NOTHING in the brand. Seriously it’s like taking a beautiful cake and then being forced to put a Brussel sprout somewhere. Obviously, the best place for a barcode is on the back of your product, but there are a few things to consider than just where to put it.
Luckily, GS1 has a service where you can test and verify your barcode to be sure it scans. You can find that here. There is a small cost but, it’s worth getting it right!
That’s totally fine! Just flick me a message, and I shall show you the way.